In the United States, there has been a culture shift that has finally shifted how the average person views their life experiences and methods of consumption. To make this statement simple, younger people live different lives than older people. Thanks to the development of technology and communication, culture has managed to spread throughout society.
People are now more open to experiencing new activities, flavors, and cultures than ever before. This has brought forth a group of people who do not view drinking as just a social activity but as something that is their passion. So many people put great effort into trying new alcohol and even trying a new beer.
Right now nearly 14% of all Americans will consume beer at the very least once a week. This is because there are more and more breweries opening up