The retail value of the U.S. coffee market is estimated to be $48 billion dollars with specialty comprising approximately 55% value share. A recent study showed that three to five cups of coffee a day can help prevent the cognitive decline associated with aging, leading to a 65% decrease in developing Alzheimer’s or dementia. Coffee preparation at home is up 4 percentage points with 86% of past day coffee drinkers reporting that they made coffee at home.
The Unites States imported about 27.5 million bags of coffee in 2014, accounting for almost one quarter of global coffee un roasted imports, making it the world’s largest single buyer. Recent statistics show that American consumers drank on average 1.64 cups of coffee per day.
Specialty coffees represent 37% of USA coffee cups and are considered the hig